https://m.youtube.com/watch?v=z-Dg-06nrnc
Inattentional blindness is the fact that an object were we do not pay attention to is going to be unnoticed (Horstmann and Ansorge, 2016).
Memmert (2006) investigated inattentional bias using the gorilla paradigm. In experiment one, children had to count how many basketball passes were delivered. In the middle a gorilla appeared between the players for five seconds. It was found that all children watched the gorilla for one second. However, most children did not notice because their attention was elsewhere. The fact that the gorilla did not become into consciousness was supportive for inattentional blindness.
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